30 Oct 2012
Review Cadbury Crispello Double Choc
Firstly a massive thank you to the fabulous blogger The Review Addict who very kindly sent me a Crispello to review. It seems my Cadbury's delivery was lost in the post, and by lost I mean no doubt eaten by my postman. Thank you Hannah!
Crispello is the first new* counterline brand that Cadbury's have launched in 15 years. It has caused much excitement amongst chocolate fans but has also attracted a fair bit of criticism along the way. The Crispello is targeted specifically at women as a lower-calorie way to enjoy chocolate with it's three individual pieces made of wafer and a creamy chocolate filling. Some media commentators have been expressing their disdain over this marketing at women, especially this article in The Telegraph; "Why Cadbury's Chocolate for women leaves a nasty taste".
I personally don't have a problem with this chocolate being marketed at women on a lower calorie platform. It's not exactly a secret that many women count calories or watch their weight and there are far more patronising products around than this chocolate. In fact marketing lower calorie chocolate at women has been done plenty of times before. Remember the Twix Fino and it's "Deliciously Light" tagline. Or how about the Mars Delight with it's lower calories than a regular Mars bar. Or even the Flyte chocolate bar with it's "Taste the Chocolate, Skip some fat!" tagline. I think the biggest problem for Cadbury's is that apart from the latter chocolate bar all the rest of these lower calorie chocolates have been consigned to the chocolate bins of history. I can only assume that they were not all that popular with women.
I will reserve further judgement on Crispello's marketing until I have actually seen some advertising. So far Cadbury's has created some great buzz around this product but as far as I'm aware it's hasn't even hit the shop shelves yet. (If you are trying to find it apparently Boots and smaller independent shops are your best best).