Thanks to an anonymous poster on my blog I finally managed to get my hands on a box of the new UK release of Kellogg's Limited Edition Froot Loops. I found them in a local shop which is part of the Premier Stores group. They seem to have beaten all the major supermarkets in stocking this limited edition cereal, at least in my local area.
Kellogg's have previously said that they have "adapted the recipe of Froot Loops specifically for the UK market", so they will obviously taste a bit different to the US version. The first thing I noticed is the "Made with natural flavours & colours" on the front of the box. The UK version is coloured using fruit and vegetable extracts, by contrast the US version is full of artificial colours and therefore much more colourful!
Don't tell your kids that the UK version contains spinach, nettle, blackcurrant and carrot extracts. Ssshh they'll never know! There are only 3 colours of 'loops' in the UK version - green, purple and orange. The US ones have 6 different colours.
I was a bit worried that my kids might think the cereal was not colourful enough, but since they don't know any different they thought it was absolutely fantastic. A real treat compared to the usual plain or chocolate looped cereals available. They both ate all the cereal in their bowls with great gusto. I've even put some in a tupperware and let them eat it as a snack without milk, which they also enjoyed. Obviously this is still a sugary cereal but I have no doubt it is not as sweet as the US version (see ingredients list below!).
The good thing about the improved ingredients is that parents might feel happier about giving this to their children. However adult fans of the US Froot Loops may be disappointed by the difference in colour and taste. I for one hope that this cereal is here to stay, otherwise I'm going to have to stock up on a lot of boxes!
The UK Froot Loops ingredients are: Cereal Flours (Oat, Wheat, Maize), Sugar, Glucose Syrup, Salt, Natural Citrus Flavouring with other Natural Flavourings, Plant Extracts (Nettle, Spinach), Fruit and Vegetable Extracts (Carrot, Blackcurrant), Colour (Paprika Extract). Along with various Vitamins & Minerals.
The US Froot Loops ingredients are: Sugar, whole grain corn flour, wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, contains 2% or less of partially hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, red 40, natural flavor, blue 2, turmeric color, yellow 6, annatto color, blue 1, BHT for freshness.